David Formánek

CEO Modrá pyramida

What I like the most about Clientology is their ispirational workshops which create strong emotional experience for all the attendees, who than easily understand the importance of the customer experience as a part of the future company growth.

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Pavel Řehák

Pojišťovna Direct

We do not build only another new insurance company at Direct. We work hard everyday to finally build a normal insurance company with unique and client-oriented approach, which will also push the limits of simplicity, rapidity, reliability and friendliness. To achieve all this, Clientology organizes regular customer meetings that help us get new inspiration for further services and products development. These meetings have become an essential part of the Direct`s way of listening to the voice of customer and finding new inspiration for further developement.

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Our Dream

We are a company founded to make the world better for customers – to create a world you would like to live in. We humanize experiences, even digital ones.

Because every product, every app, every service is in the end used by humans.
By designing human experiences we turn clients into fans making them your most efficient sales force.

Our methodology

Man with telescope Man with map Woman with hearth in her hands The man who listens
The visionary

The visionary

The Visionary Will help you to set up your CX vision. He is here to help you with

  • Strategy and transformation
  • Value of promoter
  • CX roadmap
  • Word of mouth economy
  • CX maturity assessment
  • CX myths
  • Customer values
The Cartographer

The Cartographer

Will help you design great experiences. Here is here to help you with:

  • Service design -  Customer journey framework
  • Branded experience
  • Moments of advocacy
  • Moments of truth
  • CX design
  • Prototyping & testing
  • Customer journey
  • Workflow & process redesign
  • Signature journey
  • Customer insights
  • Omnichannel design
  • Operationalise value proposition
  • Design sprints
The Ambassador

The Ambassador

Will help you to engage your teams for delivery. She is here to help you with:

  • Culture & change - Company movement
  • Walk the talk - (Self propel) CX
  • CX academy
  • CX training
  • Customer days
  • Employee engagement
  • CX momentum
  • Customer promises
  • CX leadership


With help you listen - understand - act to customer voice. She is here to help you with:

  • Voice of customer (VoC)
  • NPS
  • Employee NPS (eNPS)
  • Touchpoint NPS (tNPS)
  • Closed loop feedback
  • Customer verbatims
  • Employee feedback
  • Frontline feedback
  • Root cause analysis
  • Unstructured feedback
  • Complains
Mr. Meter

Mr. Meter

Will help you to measure your progress. He is here to help you with:

  • Brand NPS - Customer effort score (CES)
  • Customer satisfaction (CSAT)
  • Customer data analytics
  • CX KPI's
  • Customer experience management (CEM)
  • Customer centric processes
  • Customer systems
  • Customer metrics

What we do

Graph of features


Good services don’t happen by accident. They need to be designed and delivered by people passionate about their work.

If you want to have fans instead of clients, call us.


Do you want to be sure that your people know how to delight clients?

Than cx certification is the right solution for you.


Do you want to learn how to effectively manage customer experience? Than try cx academy


Do you want be inspired?

Than come to our cx conference or join our cx breakfasts


Do you want to actively use and share your journeys across the organization?

Than try our customers journey guide, an on-line tool to create and manage your journeys.

Our values

Man with telescope Man with map Woman with hearth in her hands



We make emotions rational. We will count how much you’ll get from a smiley client. We build on
throughout analyse of your current situation.


We make emotions rational. We will count how much you’ll get from a smiley client. We build on
throughout analyse of your current situation.


We create an environment where you can effectively manage a client’s experience or innovate. We recommend only what makes sense for you.



Client is a source of our inspiration and therefore he is always a member of a project team.


We bring inspiration and best practise examples from all over the world.


We inspire you to tell the stories. Through them, you’ll excite anyone.



We believe that the biggest steps forward are made through experience. That’s why we create
interactive days full of activities and „a-ha“ moments which will prepare you for the future.


We can help you to set up your company in a way, which will make your services a matter of a desire,
not only a choice.


We love what we do. And that passion will be contagious also for your team.

Join us and use our tools

Business breakfast

Looking for a group of people solving CX topics every day, who are happy to share their best practice? Preferably over a cup of coffee and a sandwich? Join us at our business breakfasts, learn how CX topics are solved in different companies, talk about CX victories and f.. ups. Simply enjoy networking with people sharing the same passion for CX you have. See when&where will the next one be held on our facebook page.

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Clientology huddle

A group of people is always nice, but whole crowd is even better. That is why we do a CX Conference every year. Two days full of inspiration, meeting new people and learning new things across industries. Come for a proper doze of inspiration and motivation. See our conference page and find out when to join.

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Customer journey guide

Do you want to create sparkling new journeys and hang them on the walls or do you want to create an environment where all journeys join in one perfect world for clients? If the later is the case than Customer Journey Guide is the perfect tool for you. It’s a platform where all “experience designers” virtually meet around the customer. It is a repository of interactions client is experiencing with your brand. Using it makes designing individual journeys fast and simple, and – most importantly – instantly accessible to the whole company. So everyone in the company can co-create the experiences which will turn your customers into fans and promoters of your services.

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Contact Us

Contact Us